
Two weeks ago after many years of lusting to own a Macbook of my very own and may months of saving money to do just that, I made my dream purchase: a shiney new 15? MacBook Pro. It arrived on Valentines day and there is no amount of chocolate hearts that could have torn me away from it.Hands down the most amazing and wonderful computer owner / user experience ever. And I’ve owned and used a lot of computers in my time. The bar was set very high for me at a young age with the Commodore Amiga. Apple has outdone even that deeply ingrained machine-love.
Today, a mere 12 days after my beloved MBP came into my life, Apple went live with the oft rumored, oft non-materialized MBP product refresh. While nothing overly dramatic, the features updated were enough to sting a little. Video ram doubled, CPU bump, and the highly anticipated multitouch trackpad.
I began looking at Apple’s RMA options and any protections I might have from CitiBank, since I used my Citi card to make the purchase for those added benefits. (and paid it right back with the money in my savings, one of the many “tricks” I learned from reading Consumerist every day). Hoping to avoid a 10% restock on an RMA, which would have been $240, I decided to call Apple to inquire about exchange options. Couldn’t hurt to ask, right?
Lately this is the point of a story where folks expect the other shoe to drop, for a tale of joy to turn into a nightmare. I’m happy to report the opposite. After a 15 minute hold time, which is totally acceptable given it’s an Apple new release day - I was greeted by AnneMarie, who took some information from me, put me on hold for a moment while she verified the policies and options, and then helped me set up the RMA and such, explained everything and then transferred me to Sy, and apple hardware sales guy who stepped through the new order for me.
Everyone was friendly, well informed, empowered to make decisions, insuring superior customer service and helpful beyond all expectations. Apple is cross shipping the updated MacBook Pro to me with expedited shipping at no extra charge, an RMA label is being emailed and when they receive my returned item, my account will be credited in full.
The end result - I get the updated product at no additional cost from my original purchase and Apple gets a loyal customer for life who can and does not only wax poetic on all the virtues of the hardware and software products, but also on the fantastic customer service experience, and even goes so far as to blog about it.
Thank you, Apple. Very well done.
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[UPDATE 03/11/08] The replacement MBP arrived a mere 3 days after my call to Apple, right off the assembly line in China to my front door. I moved my data and apps over and shipped the previous MPB back and my creditcard was refunded within hours of the package being delivered. No fuss, no muss! Thanks again, Apple Care - you guys are great to work with. -///
